Dry Cleaning Business Plan: Key Benefits, Features and Risks

A dry cleaning business plan is information that is in demand in the market today. The demand for this kind of service is growing exponentially, because it is much easier for the modern consumer to entrust the cleaning of the product to professionals than to spend time selecting detergents and directly washing, removing stains and ironing. In addition, dry cleaning services in the end are sometimes even cheaper. And in the case of large items and stubborn stains, dry cleaning is indispensable.

The benefits for the consumer are obvious: saving money, time and the ability to extend the life of things. Is it really that simple from a business standpoint? Let’s figure it out.

Features of the dry cleaning business

Among the difficulties associated with working in this niche, we highlight the following:

  • dry cleaning services are more in demand in big cities;
  • at the preparation stage, large financial investments will be required, since dry cleaning equipment is a large expense item;
  • the choice of premises directly depends not only on the area, but also on the technological requirements for conducting such activities. For example, a ban on location in residential premises;
  • the need to recruit experienced and qualified personnel;
  • dependence of income on the season: as a rule, the bulk of income falls on autumn, relative stability is characteristic of winter, a decline is observed during the holiday season;
  • competition.

Do not rush to get upset, formulate the above difficulties as tasks, and then the lack of business turns into a goal, the achievement of which will give a good start to the project so that it brings a stable and high income.

Flexibility, that is, the ability to adapt to current conditions, is a significant advantage of this business: either expand the scope of services or reduce them if demand falls or there is not enough funding. For this option to be available, it is necessary to think through every step when drawing up a dry cleaning project.

Step by Step Business Plan for Opening a Dry Cleaner

The main components of a dry cleaning business plan:

  1. Determining the format of the institution
  2. Determination of the range of services
  3. Drawing up a technological map
  4. Paperwork
  5. Choosing a dry cleaning location
  6. Room selection
  7. Equipment selection
  8. Choice of chemical suppliers
  9. Recruitment
  10. Advertising and marketing
  11. Dry cleaning from scratch: equipment and advertising costs
  12. Business profitability and payback
  13. Possible problems and risks.

We decide on the format of the institution

It is possible to implement dry cleaning services in such formats as:

  • reception point,
  • mini dry cleaning,
  • dry cleaning-laundry for clothes,
  • full cycle dry cleaning,
  • dry cleaning of furniture and carpets,
  • car cleaning,
  • dry cleaning franchise

Let’s take a closer look at some of the formats.

Dry cleaning – laundry for clothes

The main advantage of the laundry for business is its relatively small representation in the service market and, as a result, low competition.

What is included in the laundry service?

  • washing clothes and linen;
  • comfortable waiting area for customers;
  • the presence of additional services (for example, bleaching, removing complex stains, ironing, minor repairs to clothes).

Why is the laundry attractive to customers?

  • fast order fulfillment;
  • service that meets quality standards;
  • guarantees of compensation for damage in case of damage to clothing;
  • Convenient working hours and location.

Dry cleaning of furniture and carpets

Dry-cleaning services for furniture and carpets is a sought-after line of business, because this is a very time-consuming process and not everyone decides to do such things on their own. So, there will always be a client. In addition to being in demand, dry cleaning of furniture and carpets has a number of other advantages.

Benefits of a furniture and carpet cleaning business:

  • minimum investment in the provision of services with departure;
  • quick payback;
  • the prospect of expansion, for example, the provision of comprehensive cleaning services;
  • a large number of clients due to the ability to work with both private clients and organizations;
  • no license is required;
  • the possibility of a quick start immediately after the purchase of equipment.

Car dry cleaning

This type of business is also relevant, as evidenced by the following data:

  • the number of car owners in Russia is growing, while not all car washes provide interior dry cleaning services;
  • high-quality removal of stains or animal hair is almost impossible without the use of special equipment and equipment;
  • the number of corporate clients for whom a clean car interior is of critical importance is growing: taxi companies, car dealerships, long-distance and international carriers;
  • “mobile” or “on-site” dry cleaning also increases the demand for this service.

Dry cleaning franchise

This is a great opportunity to start a serious business without any professional skills and knowledge in the right area. All organizational issues related to staff training, selection and adjustment of equipment will be taken over by the franchisor. No need to promote the brand, suffer with paperwork and waste time searching for information about each next step. Risks excluded.

The only big minus of the franchise is the constant commission for using the promoted brand. It is this point that often makes you stop and figure out whether the game is worth the candle.

Further in our article, we will consider in detail the stages of opening your own full-cycle dry cleaning from scratch.

Determining the range of services

Dry cleaning of clothes may include cleaning the following categories:

  • clothes;
  • fur and leather products;
  • home textiles;
  • curtains;
  • soft toys.

Competitive advantage will be additional services:

  • departure to the client for things that require cleaning, and delivery of the finished order;
  • minor repairs;
  • storage of fur products in special chambers;
  • restoration of products and accessories made of leather and suede.

We draw up a technological map

The technological map is the main document that describes the entire process of dry cleaning using special products and professional equipment. The presence of a technological map allows you to reduce the requirements for staff qualifications, as well as facilitate the work process for employees.

If you have a technologist on staff, then the preparation of this important document is, first of all, his job. Technological maps should be for all processes (stain removal, ozonation, dry cleaning, washing, heat treatment, etc.) and for the entire range of services.

If a technologist is not available, seek help from companies that provide process mapping services.

It is definitely not worth ignoring this point, because the presence of a clear system of work will allow not only to predict and optimize the costs of drugs, but also to be protected in a controversial situation with a client.

We draw up documents

Business registration is possible in two forms: sole proprietorship and LLC.

If you intend to open a small dry cleaner, then register as a sole trader. This is a fairly simple procedure that requires a minimum package of documents.

If the dry cleaning project is large-scale and you are attracting investors, then the best form of registration will be a Limited Liability Company.

To get started, a suitable OKVED code is determined, 93.01- Washing, dry cleaning and dyeing of textile and fur products.

The most favorable taxation regime is UTII (single tax on imputed activity), since

  • this system does not require the payment of VAT, property tax and income tax;
  • the amount of the tax is strictly fixed;
  • the transition to UTII can be carried out at the time of business registration.

As for permits to conduct activities, it will be necessary to draw up a feasibility study for the building project, write a letter of request to the State Fire Supervision and the State Sanitary and Epidemiological Supervision to open a dry cleaner. And also get a sanitary and epidemiological conclusion from Rospotrebnadzor, for this, read SanPiN 2.2.2506-09 “Hygienic requirements for organizations of dry cleaning of products.”

If communication with officials does not bring much pleasure, you can seek help from a law firm that will go through all the circles of hell for you. And you will still have time to talk with government services, since dry cleaning checks are carried out with enviable regularity.

Choosing the best dry cleaning location

The most important criteria in choosing the location of dry cleaning are the criteria of passability and accessibility. Ideal options in our case would be shopping and entertainment centers, hotels, densely populated residential areas, large shops or supermarkets. Don’t forget to monitor competitors in your chosen area.

Choose a room

The criteria for choosing a dry cleaning room are not determined by the owner, but by strict standards, so choosing on the basis of “it’s convenient for me” or “it’s profitable for me” will definitely not work.

Room requirements:

  • basement or first floor (this requirement is related to the physical properties of the substances used in cleaning. Since they are heavier than air, they sink down);
  • it is forbidden to open a cleaning shop near food stores and catering establishments;
  • The floor area must be at least 80 sq. meters;
  • uninterrupted supply of electricity and water;
  • high-quality ventilation and heating systems;
  • high ceilings (3 meters), as all communications are carried out under the ceiling;
  • the presence of two emergency exits.

Room zoning:

  1. Area for placing orders and receiving things.
  2. Pre-treatment zone: here things are sorted by types of soiling, color, type of fabric and other parameters.
  3. Stain removal area. This site may be located in a common production area.
  4. Cleaning area in special machines.
  5. A finishing area where clean items are steamed, ironed and packaged. This site can also be located in a common production area.

We select equipment

Starting a dry cleaning business from scratch requires a large investment in equipment.

In an optimally equipped workshop, the following minimum should be presented:

  • machine for dry dry cleaning of clothes;
  • table or booth for removing stains;
  • ironing table;
  • universal ironing press for trousers;
  • steam mannequins for outerwear and trousers;
  • compressor;
  • steam generator;
  • wall-mounted installation for packing clothes;
  • clothes storage facility;
  • dirty linen trolleys.
dry cleaning equipment

In addition, the shopping list will be replenished with brushes, hangers, packaging film, labels and consumables (stain removers, fragrances, washing powder, solvents, pre-cleaners, car care products, etc.).

Choosing suppliers of chemicals

The guarantor of high quality cleaning of clothes from dust and stains are chemicals. It is extremely important that the preparations do not destroy the structure and color shades of the fabric, so you need to choose only trusted manufacturers. Of course, price also plays an important role, as chemicals make up the bulk of dry cleaning’s running costs.

How to choose a reliable and comfortable supplier of dry cleaning products?

Make a list of several supplier companies and compare them:

  1. Can you buy all the necessary detergents and cleaning products from them? Purchasing all funds from one supplier is more convenient and cost-effective.
  2. Is it possible to buy consumables and related products? The maximum result of work with detergents can be achieved only in combination with consumables and equipment of the same brand.
  3. Does the supplier company provide personnel training services and consulting and technical support? This is not just a “nice bonus”, but a production necessity, since working with any brand has its own subtleties.
  4. An important selection criterion, of course, is the price. You should not be guided by the principles of “expensive means good” and “cheap means profitable”. A golden mean is needed.
  5. Comfortable communication with the supplier, productive and mutually beneficial cooperation.

Evaluate the selected suppliers on the indicated points, compare, personally visit the office to make a final decision.

We select personnel

The exact number of employees that is necessary for the smooth operation of dry cleaning depends, first of all, on the capacity of the equipment and the configuration of the point, the mode of operation is also important.

It is desirable that the following employees work in the full cycle dry cleaning team:

  • administrator in the reception and issuance area;
  • accountant;
  • technologist (preferably with work experience, but it is difficult to find a professional in this field);
  • cleaning, laundry, ironing specialists;
  • equipment maintenance technician;
  • cleaning woman;
  • driver (if there is a delivery service).

If you manage to pick up an experienced team of employees, then you can not only save on training, but you will also be confident in the quality of their work.

Advertising and marketing

A significant advantage of such a business as dry cleaning is the fact that this is an important part of people’s daily lives, so almost every resident of nearby houses is potentially your client.

How to increase customer traffic through advertising and marketing?

  • distribution of advertising flyers at the entrances to large supermarkets, shopping and entertainment centers, at stops, at crossings and the subway;
  • development of a bonus system for regular customers;
  • expansion of the range of services, for example, the organization of delivery of orders to the house;
  • advertising in social networks, maintaining your own commercial blog;
  • creating a website or landing page;
  • outdoor advertising.

Dry cleaning from scratch: equipment and advertising costs

A standard set of equipment for a small dry cleaner will cost about 2-2.5 million rubles.

The cost of equipment for a large dry-cleaner will be about 4-5 million rubles. The final amount depends on the number of machines and their capacity.

To save money, you can not buy equipment, but lease it at 20-30% per annum. According to the law, the depreciation period for leased equipment is reduced, thereby reducing the taxable base. This is a nice bonus to compensate for the high percentage.

Attractive online advertising, signage, preparation, printing and distribution of flyers, as well as the creation and maintenance of a website and blog will make up a relatively small part of the budget, but prepare to spend several tens of thousands of dollars here.

How much can you earn in dry cleaning?

The cost of opening a full-cycle dry-cleaner will be approximately 5.5 million rubles . Under the condition of processing 2500 orders per month with an average check of 700 rubles, the profit can be 300 thousand rubles. In the considered case, the payback period of the project is about 1.5 years.

In large cities, profits can be 20-40% lower. And only if you also take into account unforeseen expenses, you get a more or less objective picture.

Possible business problems and risks

Opening a dry cleaner is associated with the following risks:

  • market competition;
  • location dependent;
  • lack of experienced and qualified employees in this field;
  • serious investments and payback period;
  • strict requirements for the premises;
  • the need to obtain permits to operate.

Opening a dry cleaner from scratch is a serious job that requires not only financial investments, but also huge efforts to solve the tasks. services. A well-written dry cleaning business plan will help you save time organizing all the opening activities of the enterprise and clearly allocate resources.

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