How to open shawarma: step by step instructions

If you ever wondered “How to open a shawarma stall?”, Then this article is for you. Most of the world economy is made up of small and medium-sized businesses. Food on the street is in demand outside of place and time. Surely you have often noticed small stalls with shawarma on the streets of your city.

So, let’s see why shawarma is so attractive to buyers and why it is the favorite food of many gourmets. First, it is prevalence, which we have already mentioned. Shawarma can be bought almost anywhere. Secondly, affordable cost – the average price of shawarma in Russia is 140-200 rubles, which is approximately equal to the price of a cup of coffee . Thirdly, taste qualities that will not leave indifferent any lover to feast on.

This type of business wins over others due to its simplicity and speed of creation. Initially, relatively small investments are needed , and if the scenario is successful, your expenses will quickly pay off . There are many options for the final look of your cafe – from a small kiosk selling only shawarma to a large room where visitors can sit at comfortable tables. This is why the food business is so attractive to new entrepreneurs.

How to open a shawarma shop?

In order to open an institution selling shawarma, you need to draw up a checklist, or a detailed plan of the main things. It will be especially useful for beginners, as it will help to avoid mistakes and think over all the details.

Below is a standard checklist:

  • It is necessary to register as an individual entrepreneur with the Federal Tax Service.
  • Collect and issue permits that allow you to legally carry out activities for the sale of food.
  • Select stall format: food court, stall, van, pavilion.
  • Find a good point for the location of the future cafe.
  • Coordinate the installation of a new stall with local authorities.
  • Find a suitable retail space, rent or buy it.
  • Renovate the room, choose the right design.
  • Take care of equipping the retail space – buy, install, test the work.
  • Select the date your business will open.
  • Make an advertisement for your shawarma.
  • Select the necessary personnel – specialists and handymen, draw up a schedule.
  • Find reliable suppliers, agree on cooperation, purchase products.
  • Open shawarma.

 Choose the format: stall, food court, van, own pavilion

The next step is to select the format of the workplace. For the sale of shawarma, a food court, stall, van or your own pavilion is suitable. Depending on your initial capital, you will have to choose between renting or buying your own premises, as well as building the premises yourself.

Consider the features of outlets:

  • Stall. Renting such a room will cost you 20,000-50,000 rubles per month. The amount will vary depending on the scale of the city in which your stall is located. In a big city, the rental price will be higher, in a small town you can find a stall for 10,000-15,000 rubles a month . The advantage of the stall is a permanent customer base. If the customers like the products, the stall will have regular and stable sales.
  • Ready-made premises or mobile van. The purchase will cost from 1 million rubles. If you decide to purchase a used rather than a new van, its price may be lower by 200-300 thousand rubles . This is due to the fact that special cars in good condition are cheaper than new counterparts. The van benefits from its mobility. He can move during holidays and important events to places of large congestion of people.
  • If you are attracted by the idea of ​​opening a shawarma shop in a stationary pavilion, it should be noted that the price depends on the area of ​​\u200b\u200bthe premises and the place (the point at the station will have the highest price, which is associated with a large flow of people and, conversely, in a residential area you can find a point at the lowest price ).
  • The pavilion, built from scratch, will cost its owner in the amount of 1.5 million rubles. This amount will include building materials, registration of necessary documents and the work of specialists, and the price will not differ much depending on your location.

What documents and permits are needed?

It is required to make some efforts and allocate a lot of time to collect documents, since there are a lot of them. You need to register yourself as an individual entrepreneur, this will give you the right to sell shawarma and drinks. If, in addition to this, you plan to sell alcohol , you must register your business as an LLC. The package of documents is as follows:

  1. Permission from Rospotrebnadzor to install a retail outlet in your chosen location. This document says that in case of emergency, your premises will not create obstacles for the passage of special vehicles.
  2. Sanitary and epidemiological conclusion from Rospotrebnadzor, indicating that the production process complies with all standards.
  3. Production control program. The document is issued by Rospotrebnadzor and is a way of continuous monitoring of product quality.
  4. The entire range offered must have certificates of conformity with the requirements of the standards.
  5. The contract on the use of laundry services, since it is forbidden to wash the staff uniform in ordinary washing machines at home.
  6. Agreement on disinfection, disinfestation, deratization of surfaces and ventilation systems, despite the cleanliness of the room.
  7. Registration of employees is carried out only in accordance with the norms of labor legislation.
  8. Each employee must have a sanitary book of the established form, which will be a permit to work with food products.

All these documents provide the right to legally sell shawarma. In case of non-compliance with the rules and regulations related to catering products, during the inspection of the premises by the relevant authorities, the owner may be fined and the stall closed.

Choosing a location for shawarma

The choice of the location of the stall depends on how profitable your business will be. Customer ability and the number of sales are directly related to the payback and profitability of products. The most successful options for selling food are the following:

  • intersections of streets in busy areas. The great demand for food in such areas is due to the fact that there are always a lot of people who do not always have time to eat. Hunger is exacerbated by one type of stall located nearby, it becomes difficult for a person to pass by. This way of eating attracts many;
  • places near schools, colleges, universities, shopping pavilions, sports complexes . During the break, students want to quickly replenish their strength, and in the cafeteria there is often a long queue that still needs to be overcome. A good option for a bite to eat are the nearby kiosks with delicious food;
  • shopping centers. People spend a lot of time in shopping centers, because everything around is so interesting and alluring. Naturally, in the process of purchasing goods, a feeling of hunger sets in, which can be easily satisfied with fresh shawarma.

The advantage of the stall is its compactness, which means it does not need a lot of space. It should be noted that the food selling business has many competitors, which means that such stalls can already be located on successful sites.

You need to analyze all possible options for the location of your point in the city, or offer your customers something that is not available in other places, for example, shawarma with an unusual taste or a special ingredient.

Purchase of equipment

A shawarma business plan necessarily includes the purchase of the necessary equipment. It is better not to save money here, since the quality of cooked food directly depends on the quality of the equipment. If initially you do not have a lot of capital, then good equipment can be found from domestic or Chinese manufacturers, or you can buy it from hand. This is the minimum set of necessary equipment and its approximate cost:

  • Grill — 45,000 rubles.
  • Hood – 20,000 rubles.
  • Refrigerator – 40,000 rubles.
  • Cash register — 3,000 rubles.
  • Microwave oven — 5,000 rubles.
  • Furniture – 22,000 rubles.
  • Crockery — 5,000 rubles.

It turned out 140,000 rubles . As your business develops, you may be able to replace some of the equipment or purchase unusual equipment that diversifies the range of products sold.

 Supplier selection: where to buy shawarma ingredients

Proper and natural products in shawarma are the key to successfully attracting customers. Every city has merchants who deliver groceries to catering outlets.

choice of suppliers

You must analyze all the available suppliers to find the most conscientious and not overpriced products. If you agree on long-term cooperation, then after some time you can ask for a discount from the supplier. Since any scenarios are possible, it is better to have contacts of several more suppliers in advance.Don’t stockpile ingredients

It is recommended to buy ingredients often, but in small quantities, because the products spoil very quickly, and fresh ingredients make the taste of shawarma rich and juicy. Also, the purchase of products in small portions will save on the number of places in the refrigerators.


An important point in the business of selling food is the selection of employees. Before starting your own business, you need to consider exactly what kind of employees will work for you, and what requirements you have for them. For one small stall, it is enough to hire a cook and a seller. If your stall is open seven days a week, you need to think about changing. In this case, the entrepreneur himself will need to keep accounts, purchase goods, and the staff must maintain cleanliness in the room.

Personnel and requirements:

The chef is the main person in the kitchen, the quality and taste of products depend on his capabilities and conscientiousness. Many employers hire cooks with no experience in this field, believing that it is easier to teach than to retrain.

The seller must be friendly, stress-resistant and be able to speak competently.

Supervisor or administrator – controls the processes in the stalls, is engaged in the selection of personnel. If you do not have a network of outlets, but a single stall, these duties are performed by the entrepreneur himself.

Merchandiser – must interact with suppliers, control the quality of ingredients and finished products.

Accountant – deals with reporting, calculates the cost, pays salaries, controls cash transactions. The specialist can work remotely, with a visit to the outlet as needed.

Salary varies depending on the city and the level of professionalism of the employee. In Moscow and St. Petersburg – the highest level of wages. For example, the monthly salary of a cook is 40,000-50,000 rubles. The seller receives about 35,000 rubles. If you don’t know how much to pay salaries to employees in your area, analyze vacancies on employment sites.

Advertising shawarma

Knowing the basics of marketing is essential in any business, and a shawarma stall is no exception. The right choice of tactics will help to bypass possible competitors and make your stall popular.

In order for your point to attract customers, you must:

  • Engage in the design of the stall, it should be memorable.
  • Buy only fresh ingredients.
  • Invest in advertising.
  • Organize sweepstakes and promotions.

When a person sees how food is being prepared, his appetite is kindled, so it is better that the cooking process takes place in plain sight. So customers will be able to see what exactly the chef puts in his shawarma.It’s really important, even though it’s obvious

Don’t take chances with low-quality or stale food. A customer who has eaten such a shawarma will never make a repeat purchase, and at the same time, you can lose potential customers by earning a bad reputation.

The advertising banner of your establishment should attract attention, the menu should be accessible and contain understandable names and prices. You can print flyers and distribute them near the stall, this will help attract more customers.

Advertising on social networks is also effective, given that they are used by the majority of potential buyers – young students.

What shawarma is in demand?

A lot of recipes for cooking shawarma have been invented by man. In social networks, you can find thematic groups of lovers of this dish, which describe in detail the features and taste of this or that “convolution”. The formula for delicious shawarma is invariably a combination of quality ingredients and their correct proportions. If the balance of products is successful, the dish works and attracts many customers.

good shawarma

The main features of a good shawarma:

  • fried, not hard meat;
  • more meat than vegetables;
  • shawarma does not fall apart;
  • The cake is thin, has a crispy crust;
  • sauce does not leak onto clothes;
  • the optimal set of spices (according to the taste of local residents).

As part of European shawarma, there is cabbage, which is not in Arabic recipes. Israeli “shwarma” includes fried eggplant, hummus, tahini, pickles and hot pickled peppers. There are also options for recipes with french fries; in the Arabic version, the use of pork is unacceptable.

How much does it cost to open a shawarma stall?

To understand how much you can earn from a shawarma business, you need to make a list of initial investments and monthly expenses. If we take the average values, then:

  • Registering yourself as an individual entrepreneur, collecting the necessary documents will cost you about 25,000 rubles.
  • Rent or buy a kiosk, stall, pavilion – 30,000 rubles.
  • Repair, arrange a point of sale – 50,000 rubles.
  • Purchase of equipment – from 150,000 to 300,000 rubles.
  • Ingredients and drinks – 50,000 rubles.
  • Salary for employees (cook and salesperson) – 50,000 rubles.
  • Utilities – 10-15 thousand rubles.
  • Marketing and advertising – 10-15 thousand rubles.
  • Unforeseen expenses – 10,000 rubles.

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